Posted by Joy Healey on December 04, 2013
I'm often asked which blogging platform beginners should use when they want to start a blog. The answer, as always, depends on what your purpose is.
If you are blogging for a hobby or personal use only, free blogging platforms such as blogger.com or wordpress.com may be perfectly adequate for your needs.
However, if you are looking for a blog for ANY business, I would never choose a free platform because you do not have complete control over your content, and may be restricted from monetizing your site in ways you want. For instance Blogger.com only allows monetization with Adsense.
Many people will "get away with" using a free platform for commercial purposes, but personally I wouldn't want to run the risk of building up traffic to a blog and then having it shut down, so I always go for the paid option.
Until recently I would have recommended WordPress.org (self-hosted with your own domain). However, having set up several WP blogs and spent many hours working on them, the technical problems started to mount up.
My blogs got slower and slower to load. This is probably my own fault for (a) having cheap hosting and (b) having too many plugins and (c) including lots of images.
Then plugins started "fighting" with each other, there were caching problems and I just seemed to get contradictory advice from all the different places I asked for help.
In the end I seemed to spend more time fighting technical issues and slow loading blogs than writing about what I wanted to write about (for instance my Hair Analysis service).
So I had a complete change of tack and switched over to blogging on the Empower Network platform.
Because Empower can afford hosting that costs thousands of dollars (as opposed to my $8 a month), the site loads much more quickly.
I'd be interested for you to compare the load speed of these two similar posts, one on Empower and one on my own hosting.The two links are below and the image shown in this post was obtained from the independent site http://tools.pingdom.com. Use it to test your own sites' load speeds.
Also in its favour is the fact that Empower is a business in its own right because I can (optionally) promote Empower and make commissions from selling their training products.
For anyone new to Empower, when you join in my team there are now weekly trainings for new members that keep people up to date with all the new developments in the company and product.
It's just a $45 decision to try the training and blogging for a month. That lets you host up to 10 blogs.
If you apply what you learn in that month it will stand you in good stead for ANY business, even if you don't continue promoting Empower.
Join Empower here, then message me on Facebook so that I can plug you into all the training and support available to my team.
Contact me on Facebook when you have joined.