Successful branding is nothing but beneficial to your business. Think of all the top companies in the world and you are likely to be able to recall parts of their branding far more easily that details like who the current CEO is. With a successful brand in place for your own business, customers are more likely to return to your store as well as be able to promote the store to their friends and family. Here are some tips to help you improve your business brand.
Choose a Significant Colour
Select one colour to be used throughout your business. It should appear everywhere; from any stores you may have, to your offices, to employee uniforms, to business cards. Make it unique and people are more likely to associate it with your company.
This is a tried and true technique for many brands all around the world. Some of the most successful brands have a significant colour which people recognise without even seeing the logo. Think, for example of IKEA’s yellow, or Facebook’s blue.
Colours also have different connotations and associations. For example, green can often be used to involve feelings of prosperity and peace alongside natural connotations. Think about how you want your business to be perceived and choose a colour which will help the public think this way.
Design a Fantastic Logo and Sign
To go alongside that significant colour, you will need a company logo and signs for any locations like stores or offices. These are one of the most important parts of brand recognition so you need them to be well-designed and very memorable.
Signs should be eye-catching to grab the attention of passers-by. There are a whole range of different techniques and designs which can be incorporated into a sign to give you something unique and effective. A great designer can do it all for you, even if they are based with a Cape Town signage company while you are in the UK. You just need to find the right fit for you.
Decide on Your Target Market
While a company should be able to sell their products to anyone and everyone, this should not be the case when it comes to marketing. You need to have a target consumer in mind and construct a marketing campaign specifically for them.
What gender are they? Are they millennials? The answers to these questions may dictate how you approach them with marketing. A strong social media presence is practically a given nowadays but different generations of people use it in different ways. Will your company have an extremely active Instagram and Twitter or will they keep things simple with a Facebook page? These are all things you need to consider.
Do not forget that you always need to keep that logo and significant colour front and centre. There are many steps to building a recognisable brand but before long you will have a business with plenty of unique features that will keep drawing the public in. Good luck!